Two Months To Better SEO (2017 Edition)

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Two Months To Better SEO (2017 Edition)

Improve Your SEO In 60 Days Or Less

60 Easy To Implement SEO Tips That Work Awesome In 2017

Looking for quick SEO tips that you can easily implement to boost your site’s search engine rankings? Then look no further!

We’ve put together a list of 60 SEO tips and current best practices. You can take these steps one day at a time or, if you are comfortable with what you are doing, do a few a day. It’s generally a good idea to do these in the order they appear, though. And, of course, we suggest bookmarking this page for future reference.

And don’t just take our word for it — for many tips, you will also find a link or two for further reading, including official Google guidelines where relevant. We’ve also linked out to some of the most popular SEO guides on the web to help bring you the freshest relevant information.

They’re broken up into logical sections to cover various aspects of search engine optimization, from on-page factors to keyword research, link building and more. Here’s the breakdown:

  1. Proper Keyword Research
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1. Proper Keyword Research

Keyword research should be the starting point for any SEO campaign, which is why we suggest you start with this first and foremost.

Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck — rather than cold, hard data — to determine your decisions.

That’s no way to run your business.

Follow the solid keyword research tips below to get started.

Day 1: Ensure You Are Targeting The RIGHT Keywords

Most people make one of three mistakes when it comes to keyword targeting:

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You can solve those first two mistakes by remembering this: each page/post on your website should target one “main” keyword or topic.

Try to avoid targeting the same keyword on multiple pages. This is because Google will usually only choose to rank one of these pages, and it may not be the one you want them to rank! If you offer multiple products, services, locations, etc., try to limit each to it’s own page separate from the others.

A good exercise for choosing the right keyword is simply to send your page to a friend and ask “what is this page all about?”

Their answer will usually give you the best keyword/topic ideas — and, more importantly, you will be getting an “outside opinion” that doesn’t include industry speak and insider jargon.

However, you should still always Google your keywords before committing to them.

Why? Because it’ll help you to understand what, in Google’s eyes, is the best matched result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target and you can move on.

Same goes for keywords with a lot of SERP features (e.g. featured snippets, Adwords ads, shopping results, etc). These extra features, while useful, tend to push the “10 blue links” (i.e. the organic results) further down, which results in a lower CTR and less traffic:

TODAY’S TASK: Begin identifying keywords that you feel are relevant to your site. Ask friends, family, and colleagues if you need to.


Day 2: Avoid Chasing Keyword Unicorns And Consider “Search Intent”

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for.

You have to consider what the “intent” was behind the search.

Example: “Google Analytics” might seem like a good keyword to try and rank for at first glance:



At 1 million US searches per month there’s definitely a LOT of volume there… However, the vast majority of those searches are just going to be people looking to sign in to Google Analytics. They probably won’t even notice the site listed at position 2.


Now if we scroll down we find the keyword “how to use Google analytics.”

That gets 1,900 searches a month and is definitely going to be someone searching for a guide, meaning it’ll probably be a better keyword to go after.

But remember, it’s not all about traffic (unless you sell ads).

You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent.

Here are a few questions that will help to identify potential “keyword unicorns”:

  • Are the people searching for this keyword likely to want to buy what you specifically sell?
  • Is there a clear way to convert traffic from this keyword into leads?
  • Is there enough search volume generated to make targeting this keyword worthwhile from a business perspective?
  • Does the search volume come from your target country? (i.e. where your customers are)

If the answer to any of these questions is “no”, you’ve most likely got a fabled “keyword unicorn” on your hands.

Recommended reading: How To Determine Keyword Search Intent

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