How To Find The Right Designer

How To Find The Right Designer

Business is very complex — just like it was complex 50 years ago, and just like it will be complex 50 years from now. At the core of this complexity lies a need for effective communication, and this is why choosing a designer is such a very important task when it comes to ensuring your business’s success.

 

Trust Your Gut

The most important thing to remember is to trust your gut. If you don’t like the person or their past work,

 

The Visuals

It should be fairly obvious, when hiring a graphic designer, that the most important thing to look at

Recognizing good visual design can be tricky for non-designers, but there are a few key elements to look for. Does the text have enough breathing room? Is the page laid out on a grid? Do the visuals match the content’s message?

After browsing a couple site galleries, you should start having a better feel for what constitutes a good design.

In the end, it’s mostly about trusting your instincts and going “wow!” when you see somebody’s work.

Things That Might Help

  • Ask another designer to help you evaluate the designer’s work
  • Look for someone who pays attention to small details
  • Compare their work with other well-designed sites

 

Structure and Form

Good designers establish a strong visual hierarchy. The most important things on a page should pop out. After all, design is not just making things pretty, it’s also making them work well.

A great way to evalute a design is to check it against each of the design principles.

Things That Might Help

  • Look for clear call to actions that tell the user what to do next
  • Look for a strong information hierarchy throughout the page

 

 

 

DRKMTTR Creative

DRKMTTR provides global design services to help companies solve increasingly complicated problems.

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